About us

Open data portals are on the rise. They provide new opportunities to access information.
This information has the potential to help us understand our communities better.
We Think believes in transparent, participatory decision-making.
We Think access to open data portals is the first step.
We Think data needs to be viewed in context.
We Think engagement with data turns it into valuable intelligence.
We Think data + engagement = increased transparent participatory decision-making.

Our mission

We Think’s mission is to provide equitable access to high quality information, so that people can make
sense of the information. Turning information into intelligence for decision-making.

Our board

We Think is a registered nonprofit society that is governed by a board of directors. Our board is made of up passionate and dedicated individuals that are committed to creating a platform designed to support transparent, participatory decision-making through access to data and engagement.

Aubrie McGibbon

In the late nineties and early two thousands, the Oakland A’s disrupted professional baseball by moneyballing the business of baseball. Re-evaluating the drivers of a successful team and collecting the data required to inform those decisions, the Oakland A’s competed with teams that had 5 and 6 times the budget. It’s time to moneyball the non-profit and social enterprise sectors. Aubrie wants to help identify and translate the data to make those decisions.

A public servant who has occupied the research and policy space for 10 years, Aubrie has worked in the fields of justice, public prosecution, economic development and emergency management. An undergraduate degree in Criminology and Psychology, a graduate degree in Public Administration and a Project Management Professional credential substantiates an analytical mind with a passion for communicating data in the most effective way possible.

As the proud owner of a pig and four rescue dogs, Aubrie’s passion for animals speaks for itself. During a municipal election in Ottawa, Aubrie’s Pug, Cleo, ran a doggone campaign for mayor. A recent interest in the perceived physical limits has introduced a series of experiments with endurance cycling and swimming and most recently jiu jitsu.

Jocelyn Yerxa

Ideas person, social innovator and community developer, Jocelyn is a nomad wannabe, lover of wine and chocolate, and mother to a brilliant, trendsetting 21 year old son.

Her leadership talents started at a young age during YMCA young leaders program and bloomed while enrolled in graduate school at Carleton University as a young single mother and board member of St. George’s Housing Cooperative.

After Carleton, Jocelyn’s career took a few twists working for Veith House, YMCA of Halifax/Dartmouth, and YWCA of Halifax.  She has also run for municipal council and was one of the founding members of Supportive Housing for Young Mothers. For the past ten years, she has played a variety of program and policy development.  This journey has shown her the importance of data-informed program and policy discussions.

She believes the founding of We Think is an opportunity to take her experience with social innovation to a new level - charting new territory in using data and engagement in decision-making.

Lisa Conrad

Lisa wants to live in a world where change is not to be feared, there are enough hours in the day to complete her to-do lists, and wine and chips have no calories.

Lisa is certified accountant (CPA, CMA) and holds a MBA from Saint Mary’s University, with more than a dozen years of public sector experience. In addition to starting We Think Organization, Lisa spends her professional life working to improve government services for the citizens of Nova Scotia.

When not working, Lisa spends her time playing softball and dodgeball, travelling, and spending time with friends and family. Her proudest achievement is her daughter, who at only three is the clear boss of the family. Lisa reminds herself daily how lucky she is to have a strong, intelligent and independent child who makes her laugh every day.

Rayna Preston

A social researcher and facilitator at heart, Rayna is passionate about not only discovering what our data tells us but also in understanding why. She believes sound data is necessary for good decision making but, that data on its own without the integration of community or stakeholder perspectives is insufficient to drive transformative social change. She is excited by the potential of We Think to reveal the hidden wisdom in our data and most importantly in it’s goal of enriching the interpretation of data through citizen based dialogue.

Rayna holds a Masters degree in International Affairs with a specialization in global finance and gender based analysis. Over the past 12 years she has worked in the field of international development as a private consultant, in academia, and for a national NGO.  Growing weary long bouts of travel and a desire to be closer to family, Rayna transitioned away from international work 5 years ago and joined the NS government. Her work currently focuses on social justice, health equity and the social determinants of health.  

Rayna is married, has two young children ages 5 and 18 months and lives in St. Margaret’s Bay, NS. In the few moments that she isn’t busy with the 9-5, changing diapers, wiping noses, and nurturing tiny humans, she spends time running a mini crochet hat factory out of her living room, and travelling with friends and family.

James McNutt

James is a pragmatic idealist. He hopes for what could be, and settles for what is practical – for now. Loving and appreciating strategy, problem solving, and all things clever, James will happily lose a debate against anyone who supports his or her position with evidence and logic. He frequently gets in trouble for being the “devil’s advocate” in discussions: considering the opposite side in order to highlight strengths and identify challenges of the primary position. James promises that he is being constructive.

While studying for an undergraduate degree in Computer Science, James discovered the world of Geographic Information Systems, which is a blend of digital cartography and data management. Immediately falling in love with the mix of problem solving, analysis, data visualization, and programming, he postponed his Computer Science degree to pursue a diploma in G.I.S. at the Centre of Geographic Sciences. He graduates next month.

James contributes technical knowledge of G.I.S., programming, and web development to the organization. He is excited to develop methods and systems to bring accessible information to the public.